{"id":1523,"date":"2022-01-19T04:43:48","date_gmt":"2022-01-19T04:43:48","guid":{"rendered":"http:\/\/luisrodriguez.pe\/blog\/?p=1523"},"modified":"2022-01-19T04:45:53","modified_gmt":"2022-01-19T04:45:53","slug":"google-tag-manager-variable-tabla-de-consulta","status":"publish","type":"post","link":"https:\/\/luisrodriguez.pe\/blog\/google-tag-manager-variable-tabla-de-consulta\/","title":{"rendered":"Google Tag Manager: Variable Tabla de consulta"},"content":{"rendered":"\n

B\u00e1sicamente la variable le debemos dar un input (dato de entrada), dentro de ella revisa unas reglas y dependiendo de ellas nos devuelve el output (dato de salida) , esta descripci\u00f3n me hace recordar mucho el switch de javascript<\/strong><\/a> donde tiene el mismo funcionamiento y se podr\u00eda obtener el mismo resultado usando desde una etiqueta HTML personalizado<\/strong> pero claro esto necesita algo de conocimiento de Javascript que ya es un perfil m\u00e1s para Developer. <\/p>\n\n\n\n

Desmantelemos la variable para entenderlo<\/h3>\n\n\n\n
Entrada<\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Lo primero que debemos configurar en la variable de entrada y aqu\u00ed seg\u00fan tu l\u00f3gica debes pasar este dato.<\/p>\n\n\n\n

Tabla de Consulta<\/h5>\n\n\n\n
\"\"

<\/figcaption><\/figure>\n\n\n\n

En esta secci\u00f3n es donde ingresamos las condiciones para tener el output.
Ejemplo:<\/strong>
Si la entrada es 1 y queremos que devuelva lunes y si es 2 queremos que devuelva martes, quedar\u00eda as\u00ed: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Predeterminado<\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nos brindan una opci\u00f3n para definir un valor por defecto si es que no se cumple ninguna condici\u00f3n que previamente se asigno en la tabla de Consulta.
Ejemplo:<\/strong>
Si la entrada es 1 y queremos que devuelva lunes y si es 2 queremos que devuelva martes, pero el la data de entrada es 3 y como no cumple las reglas anteriores y si marcamos el checkbox de \u00abdefinir valor predeterminado\u00bb obtendremos dicho valor ingresado.<\/p>\n\n\n\n

Lo podemos a prueba<\/h3>\n\n\n\n

Tratemos de normalizar un evento que esta generando un duplicado por no respetar las may\u00fasculas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

supongamos que no tenemos acceso al c\u00f3digo fuente para modificar los dataLayer <\/strong>y solo nos queda corregir desde Google Tag Manager<\/strong>.<\/p>\n\n\n\n

Actualmente tenemos una etiqueta Google Analytics: Universal Analytics<\/strong> de tipo evento que captura los datos del dataLayer<\/strong>.<\/p>\n\n\n\n

\"\"
Configuraci\u00f3n b\u00e1sica de un evento<\/figcaption><\/figure>\n\n\n\n

como se muestra en la imagen del reporte el problema se origina puntualmente en el acci\u00f3n del evento. entonces vamos a crear una variable de tipo tabla de consulta que reemplazara la variable {{dataLayer – eventAction}} <\/p>\n\n\n\n

Creamos la variable con la siguiente configuraci\u00f3n:<\/strong>
Tipo de variable: Tabla de consulta
Nombre de la variable: dataLayer – eventAction – Ecommerce Normalize <\/p>\n\n\n\n

\"\"
La variable de entrada es la acci\u00f3n<\/figcaption><\/figure>\n\n\n\n
\"\"
La tabla de consulta agregamos la condici\u00f3n que si el valor de entrada es \u00abProduct add to cart\u00bb se debe reemplazar por \u00abProduct Add to Cart\u00bb
<\/figcaption><\/figure>\n\n\n\n
\"\"
en valor por defecto seria si es que no cumple ninguna condici\u00f3n de la tabla de consulta, entonces indicamos que por defecto seria el valor de acci\u00f3n ya que se sobre entiende que llego bien.<\/figcaption><\/figure>\n\n\n\n

Guardamos la variable y realizamos modificaciones en el evento GA Ecommerce. reemplazamos como ya indicamos la variable {{dataLayer – eventAction}} por {{dataLayer – eventAction – Ecommerce Normalize}} <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

con esto podemos ver una de tantas formas que podemos dar utilidad a este tipo de variable. <\/p>\n\n\n\n

\u00bfNecesitas ayuda con la configuraci\u00f3n en Google Tag Manager?
\u00a1Escr\u00edbeme para ayudarte en tu proyecto!<\/a> <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"B\u00e1sicamente la variable le debemos dar un input (dato de entrada), dentro de ella revisa unas reglas y dependiendo de ellas nos devuelve el output (dato de salida) , esta descripci\u00f3n me hace recordar mucho el switch de javascript donde tiene el mismo funcionamiento y se podr\u00eda obtener el mismo resultado usando desde una etiqueta[…]","protected":false},"author":1,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,196],"tags":[],"class_list":["post-1523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-google-tag-manager"],"yoast_head":"\nGoogle Tag Manager: Variable Tabla de consulta<\/title>\n<meta name=\"description\" content=\"B\u00e1sicamente la variable le debemos dar un 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