{"id":1339,"date":"2021-06-05T22:48:21","date_gmt":"2021-06-05T22:48:21","guid":{"rendered":"http:\/\/luisrodriguez.pe\/blog\/?p=1339"},"modified":"2021-06-12T04:54:11","modified_gmt":"2021-06-12T04:54:11","slug":"como-crear-un-evento-de-google-analytics-4-con-google-tag-manager","status":"publish","type":"post","link":"https:\/\/luisrodriguez.pe\/blog\/como-crear-un-evento-de-google-analytics-4-con-google-tag-manager\/","title":{"rendered":"\u00bfC\u00f3mo crear un evento de Google Analytics 4 con Google Tag Manager?"},"content":{"rendered":"\n<p>Comenzamos este articulo con una pregunta, Deber\u00edamos ya estar midiendo con <strong>Eventos GA4<\/strong>? por supuesto y para eso estamos aqu\u00ed, considero que uno de los mejores beneficios de estos eventos es no estar limitados con par\u00e1metros ya conocidos de un evento de  <strong>Universal Analytics<\/strong> (Categor\u00eda, acci\u00f3n, etiqueta, valor).<\/p>\n\n\n\n<p>Los <strong>eventos de Google Analytics 4<\/strong> tienen un nuevo concepto de medici\u00f3n que toda la interacci\u00f3n del usuario se medir\u00e1 en puros eventos a diferencia de  <strong>Universal Analytics<\/strong> donde todo se media por hit (hit de evento, hit de pagina, hit de ecommerce, etc). m\u00e1s detalles pueden ver <a rel=\"noreferrer noopener\" aria-label=\"Diferencias entre los datos de Universal Analytics y Google Analytics 4 (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/support.google.com\/analytics\/answer\/9964640\/diferencias-entre-los-datos-de-universal-analytics-y-google-analytics-4?hl=es\" target=\"_blank\">Diferencias entre los datos de Universal Analytics y Google Analytics 4<\/a> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/diferencias-de-ua-y-ga4.png\" alt=\"\" class=\"wp-image-1358\" width=\"629\" height=\"380\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/diferencias-de-ua-y-ga4.png 629w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/diferencias-de-ua-y-ga4-300x181.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/diferencias-de-ua-y-ga4-600x362.png 600w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s de un poco de teor\u00eda a lo que venimos,  crear desde <strong>google tag manager<\/strong> un <strong>evento de google analytics 4<\/strong>.  <\/p>\n\n\n\n<p>Para este punto ya deber\u00edas tener <a href=\"https:\/\/luisrodriguez.pe\/blog\/como-implementar-google-analytics-4\/\">configurado una propiedad de GA4<\/a> y si no es as\u00ed te recomiendo que revises este art\u00edculos de <a href=\"https:\/\/luisrodriguez.pe\/blog\/como-implementar-google-analytics-4\/\">como implementar google Analytics 4<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuraci\u00f3n del evento Google Analytics 4<\/h3>\n\n\n\n<p>Para estar alineados en un ejemplo vamos asumir que estamos etiquetando un banner.<\/p>\n\n\n\n<p><strong>Paso 1 &#8211; Etiqueta<br><\/strong>Entro de Google Tag manager  nos vamos a crear un nuevo Tag<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Etiquetas &gt; Nuevo &gt; Configuraci\u00f3n de la etiqueta <\/li><li>Tipo de etiqueta:  Google&nbsp;Analytics: evento de GA4 <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"929\" height=\"508\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/crear-event-g4.png\" alt=\"\" class=\"wp-image-1366\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/crear-event-g4.png 929w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/crear-event-g4-300x164.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/crear-event-g4-768x420.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/crear-event-g4-600x328.png 600w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Etiqueta de configuraci\u00f3n:  Nuevo etiqueta&#8230; <br>&#8211;  Tipo de etiqueta:  Google Analytics: configuraci\u00f3n de GA4<br>&#8211;  Nombre Etiqueta:  Google Analytics configuraci\u00f3n GA4  (nombre de referencia)<br>&#8211;  ID&nbsp;de medici\u00f3n:  G-XXXXXX <br>&#8211;  Activador: All Pages<br><br>Deber\u00eda quedar como la imagen la configuraci\u00f3n y guardamos. Con estos pasos ya tendremos la etiqueta de configuraci\u00f3n seleccionada.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"886\" height=\"543\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/etiqueta-de-configuracion-de-GA4.png\" alt=\"\" class=\"wp-image-1367\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/etiqueta-de-configuracion-de-GA4.png 886w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/etiqueta-de-configuracion-de-GA4-300x184.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/etiqueta-de-configuracion-de-GA4-768x471.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/etiqueta-de-configuracion-de-GA4-600x368.png 600w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nombre de evento:  banner<\/li><li>Par\u00e1metros del evento &gt; A\u00f1adir fila<\/li><li>Nombre del par\u00e1metro:  banner_campaign&nbsp;    &#8211;  Valor:  d\u00eda del padre<\/li><li>Nombre del par\u00e1metro:  banner_posicion&nbsp;    &#8211;  Valor:  bottom<\/li><\/ul>\n\n\n\n<p><strong>Paso 2 &#8211; Activador<br><\/strong>Como este evento se ejecutara al hacer click en el banner creamos un activador simple.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Activador &gt; Nuevo &gt;  Configuraci\u00f3n del activador <\/li><li> Tipo de activador: Clic &#8211; Todos los elementos<\/li><li> Este activador se activa en:  <br>&#8211; Click ID <br>&#8211; contiene<br>&#8211; banner_bottom (este seria el atributo id de la imagen en el DOM)<\/li><li>Nombre de activador:  Click banner bottom <\/li><li>Guardamos<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador-1024x385.png\" alt=\"\" class=\"wp-image-1368\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador-1024x385.png 1024w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador-300x113.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador-768x289.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador-600x226.png 600w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/activador.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s de todas la configuraci\u00f3n que se realizo deber\u00edamos tener una etiqueta similar. Procedemos a guardar y probar nuestro evento.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final-1024x581.png\" alt=\"\" class=\"wp-image-1369\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final-1024x581.png 1024w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final-300x170.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final-768x435.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final-600x340.png 600w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evento-final.png 1106w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prueba de ejecuci\u00f3n de evento de Google Analytics 4<\/h3>\n\n\n\n<p>Probaremos en vista previa y para validar usaremos una extensi\u00f3n de chrome <a rel=\"noreferrer noopener\" aria-label=\"GTM\/GA Debug (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/gtmga-debug\/ilnpmccnfdjdjjikgkefkcegefikecdc\" target=\"_blank\">GTM\/GA Debug<\/a> que muestra cuando cargan eventos de GA, GA4 y Ecommerce. <\/p>\n\n\n\n<p>Al instalar la extensi\u00f3n nos vamos activar la herramienta para desarrolladores y tendremos una nueva pesta\u00f1a <strong>GTM\/ GA debug<\/strong>. <\/p>\n\n\n\n<p>Al hacer click al banner de ejemplo deberiamos tener un evento con nombre de banner y revisando el detalle tendremos los parametros ingresados.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"396\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/debug-gtm-ga.png\" alt=\"\" class=\"wp-image-1370\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/debug-gtm-ga.png 490w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/debug-gtm-ga-300x242.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4-1024x403.png\" alt=\"\" class=\"wp-image-1372\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4-1024x403.png 1024w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4-300x118.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4-768x302.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4-600x236.png 600w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/evnvio-de-evento-ga4.png 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>el articulo podr\u00eda quedar hasta este punto pero seria incompleto ya que los par\u00e1metros que agregamos al crear el tag de evento GA4 no estar\u00edan siendo recepcionados por GA4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuraci\u00f3n de dimensiones en Google Analytics 4<\/h3>\n\n\n\n<p>Nos dirigimos a Google Analytics y nos vamos a la propiedad GA4. Ya dentro nos dirigimos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Configurar &gt; Definiciones personalizadas &gt;  Crear Dimensi\u00f3n personalizada <\/li><li> Nombre de la dimensi\u00f3n: banner_campaign<\/li><li> \u00c1mbito: Evento<\/li><li> Par\u00e1metro de evento:  banner_campaign <\/li><li>Guardar<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Configurar &gt; Definiciones personalizadas &gt;  Crear Dimensi\u00f3n personalizada <\/li><li> Nombre de la dimensi\u00f3n: banner_posicion<\/li><li> \u00c1mbito: Evento<\/li><li> Par\u00e1metro de evento:  banner_posicion<\/li><li>Guardar<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas-1024x340.png\" alt=\"\" class=\"wp-image-1375\" srcset=\"https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas-1024x340.png 1024w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas-300x100.png 300w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas-768x255.png 768w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas-600x199.png 600w, https:\/\/luisrodriguez.pe\/blog\/wp-content\/uploads\/2021\/06\/definiciones-personalizadas.png 1060w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con estos pasos GA4 estar\u00e1 recepcionando los par\u00e1metros creamos en la etiqueta de GTM.<\/p>\n\n\n\n<p>D<\/p>\n","protected":false},"excerpt":{"rendered":"Comenzamos este articulo con una pregunta, Deber\u00edamos ya estar midiendo con Eventos GA4? por supuesto y para eso estamos aqu\u00ed, considero que uno de los mejores beneficios de estos eventos es no estar limitados con par\u00e1metros ya conocidos de un evento de Universal Analytics (Categor\u00eda, acci\u00f3n, etiqueta, valor). Los eventos de Google Analytics 4 tienen[&#8230;]","protected":false},"author":1,"featured_media":1379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,198,196],"tags":[],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-web","category-google-analytics-4","category-google-tag-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear un evento de Google Analytics 4 con Google Tag Manager?<\/title>\n<meta name=\"description\" content=\"Los eventos de Google Analytics 4 tienen un nuevo concepto de medici\u00f3n que toda la interacci\u00f3n del usuario se medir\u00e1 en puros eventos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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